Cakes and pastries are always popular with customers, and buying in readymade frozen product is a cost-effective menu choice, especially given the current staff and skills shortage throughout foodservice. You don’t have to source the ingredients, buy them in or bake – just pull a slice, pastry or cake from the freezer and you’re ready to roll!  

Given today’s shortage of skilled staff, plus the ever tighter profit margins squeezing the foodservice market, it’s no surprise to see ‘from scratch’ desserts disappearing from our menus, being replaced by innovative pre-prepared products.