Elevate your menu with Edgell Sidewinders
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Looking to elevate your menu and set it apart from the competition? Revolutionary Sidewinders fries – only available from Edgell – feature a unique shape that delivers strong visual appeal and great plate coverage, providing you with a real point of difference.
The perfect additional fry when you’re looking to generate incremental sales, Edgell Sidewinders boast a rich amber colour and light flavour notes of caramel and molasses. Their beer battered coating ensures fantastic crunch and they also have excellent yield, hold time and heat retention, making them the perfect choice for takeout and home delivery.
“It’s not easy to find a fry which really stands apart, but Edgell Sidewinders truly are like nothing else on the market. ”
David White
Simplot Head of Culinary APAC
“It’s not easy to find a fry which really stands apart, but Edgell Sidewinders truly are like nothing else on the market – their shape virtually jumps off the plate,” says Simplot Head of Culinary Australia Pacific David White.
“They’re a skin-on product, and their unique winding cut makes them highly distinctive and a great choice as your second fry option, or an alternative to popular wedges. The twist in the cut makes it easier for the product to scoop up sauce, which customers love.
“They’re also the perfect loading fry – the airflow around their shape means you can smother them with cheese or other toppings like guacamole, sour cream and chilli con carne, without the risk of the presentation becoming one solid clump.”
David says Edgell Sidewinders are also proving popular in HSPs and home delivery meal combos. “I’d describe them as delivering all the flavour and satisfaction of a wedge, with the added benefits of scooping and loadability. They’re really a fun, impactful product that’s quite a contrast to the everyday fry.
“Edgell Sidewinders are also the ideal product to trial an additional fry choice at your venue,” David adds. “Simply buy in a carton and make them a weekly special on the menu board so you can assess customer takeup. As Sidewinders are perfect for loading up, you can easily use them to make an eyecatching menu option that’s guaranteed to attract attention and which you can sell at a cost-effective pricepoint.”
