Introducing Edgell Sweet Potato Chips - Delivering on taste, crunch and hold
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Made with Australian grown sweet potatoes, new Edgell 10mm Sweet Potato Chips are ideal as a versatile side, premium snack or second menu chip offering. And they’ll hold longer than any comparable product on the market – so your customers need never have a soggy sweet potato chip again!
Their distinctive flavour profile has been developed by pairing Edgell’s world-class batter with seasoning to complement the terrific taste of tender traditional sweet potato, creating the perfectly balanced sweet potato chip that will keep your customers coming back.
Sweet potato is a highly nutritious vegetable and demand for sweet potato chips has been strong ever since they were introduced to the Australian market. While chips have always been a big seller in foodservice, offering sweet potato chips allows you to provide customers with an alternative which is perceived as a healthy option. Whether served as a takeaway treat, side dish, main meal component or snack, sweet potato chips are sure to be a hit.
Edgell has held back from introducing a sweet potato chip into the market until now – devoting considerable research and resources into creating the best possible chip made from Australian grown sweet potato.
“To that end we partnered with Sweet Potatoes Australia, who are based in the prime sweet potato growing region of Bundaberg, to find the perfect Aussie sweet potato in terms of shape, colour, flavour and processing suitability.”
— David White - Executive Chef, Simplot Australia
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“It was a big selection process – we went through a dozen different varieties – and in the end we produced what we think is the perfect sweet potato chip. It has a brightly appealing colour and really hits the flavour sweet spot – it looks and tastes like sweet potato and we’ve topped it off by coated it in our premium batter, which is the crispiest in the market.”
David is confident that the result is set to be the new market front-runner. “It was always our goal to use Australian sweet potato rather than imported product because we saw that as an important point of difference. Having delivered that, along with a superior coating and fantastic colour and taste makes this a real winner. We’ve gone with a 10mm Ultrafast cut which delivers the best of both worlds – it offers really good yield along with the flavour intensity of a thicker chip. At the same time you get a quick cook time, good temperature retention and the right amount of sweet potato to ensure well-rounded flavour.”
The added benefit that Edgell Sweet Potato Chips boast over competitor product is their superior hold – thanks to Simplot’s quality delivery style batter, developed using the latest technology to ensure it’s the best batter available to the market today.
“It’s based on the same batter we’ve used for our new Delivery Potato Chip which we say is ‘crunchy to the last bite’ and for which we’ve attained a 40 minute hold during the delivery window,” David says. “As sweet potato contains more moisture to start with than regular potato, the hold time is necessarily lower, but we still wanted to make it as high as we could. Our Sweet Potato Chips deliver exceptional hold time and certainly rival every other sweet potato chip on the market.”
