New Edgell Crispy Flats chips - Supa Flat, Supa Versatile, Supa Crunchy
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The latest addition to the Edgell Supa Crunch range, Edgell Crispy Flats come in a unique 5mm x 22mm flat style cut delivering generous plate coverage, outstanding yield and delicious crunch. Whether you stack, dip or load them, their versatile shape makes them an appealing addition to any menu - as an appetiser, side serve or second fry.
The challenge for the team at Simplot was to make a potato chip as thin-cut as possible while further enhanced by their world famous Supa Crunch coating for ultimate taste, crunch and hold - and David says they’ve come up with a winner. “They’re ultra-thin, which makes for an exceptional presentation and unique eating appearance, and the way they cook up gives them the texture and mouthfeel almost of a hot potato crisp.”
“In today’s highly competitive market, new chip formats and shapes always generate interest, and to have a cut that your competitors can’t match is a game-changer for foodservice operators. It creates a point of distinction and the novelty factor is great for business - customers love to see something new and fresh on the menu.”
Edgell Crispy Flats taste great too - “With any coated chip the coating to potato ratio is what delivers the flavour, and these certainly deliver on flavour.” And, David adds, they’ve been designed with versatility in mind: “You could really serve them anywhere across the market, and certainly whenever you’re looking for good plate coverage these will fit the bill. They’re wide and light, and they’ll really shine on the pub and club menu, but they’ll work in a myriad of applications.
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“One of the interesting things about the format is because they are so thin they don’t necessarily have to be served piping hot - you can cook them off and let them sit under the lamp for a while and serve them as a crispy side, because they’re almost like a warm crisp. You can also stack them to load up meals, for example as a burger build, as part of a club sandwich, or anywhere you want some crunch in the middle of your dish. Versatility is the one of the major benefits of this product as you can serve it in so many ways.”
While the justly famous Supa Crunch coating delivers great flavour, you can also add your own bespoke spice mix to create a signature chip, or perhaps put a zigzag of mayonnaise or sour cream over the top just prior to serving to add a distinctive touch to the presentation.
“They make a fantastic dipping chip, they’re awesome as a shared meal served in a big bowl because they’re so crispy and light - and we find they’re really generating interest from consumers,” David affirms.
Edgell Crispy Flats are a terrific choice to make your menu stand out from the crowd and boost your profits by encouraging diners to trade up to a premium chip. Give them a try today!
